Marketing Research Tools for Small Business in Partnership with HCEDC (In-Person & Live Webinar)

In this webinar, you’ll gain a practical understanding of marketing research techniques and tools. You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively.  You’ll also:

Discover how to put Reference USA and Demographics NOW to work for you
Learn how business librarians can help you with your specific research needs
Leave with tangible market research skills you can put into practice immediately
Get to know your market in this free workshop.

PLEASE NOTE: you will be sent access details to join the webinar in a separate email.