Export Sales Growth: A Data-Driven Approach to Expanding Your Sales Pipeline - Virtual

Description:
This webinar offers a hands-on, data-driven roadmap for small and medium-sized businesses to expand their export sales pipeline with confidence. By leveraging public and private trade data sources, attendees will learn to identify high-potential markets, uncover key players, and establish secure, profitable trading relationships. The session will focus on practical strategies to minimize risk, optimize resources, and secure early wins in new markets—all while strategically leveraging insights from established players. Participants will also gain actionable advice on how to trade more securely in these new markets and mitigate the risk of non-payments during the critical early stages of their international expansion.

Why Data-Driven Export Growth Matters

Overcome challenges in global markets, such as limited resources, high risk, and stiff competition.

Adopt a “macro to micro” approach to maximize efficiency and impact.

Leverage data to minimize risk and optimize market entry.

Step 1: Macro Data for Market Selection

Utilize sources like the International Trade Administration (ITA) to identify markets with high demand and favorable trade conditions.

Consider the role of trade agreements and established trading partners in prioritizing markets.

Step 2: Meso-Level Analysis: Identifying Key Players

Use platforms like Panjiva, Rel8ted, and trade directories to pinpoint major market players.

Align with established companies to “piggyback” off their market influence.

Step 3: Micro-Level Vetting with Trade Credit Insights

Assess the reliability and creditworthiness of potential customers through trade credit insurers and data providers.

Negotiate secure trading terms based on these assessments.

Turning Insights into Action

Apply the data-driven strategy to your business’s unique situation with actionable steps.
Mitigating Risk with Trade Credit Insurance

Insure receivables for the first 24 months in a new market to enhance confidence and safeguard investments.